Business and Marketing Consulting
for ER owners from an ER owner
How does it work?
You bring the in-house knowledge and the goals you want to achieve and I help you devise a plan that will help you smash those goals and build a long lasting successful business.
We take a deep dive into your project. We explore the current state of your escape room and the potential hurdles.
We forge a plan together and work out the timeline with detailed steps to achieve your goals.
We set the plan in motion and start working on the detailed steps. Then we celebrate your success!
I’m looking to improve my
Business
Whether you just want to have a smoothly running operation or dream about building the next stock listed escape room or anything in between I can help!
This is the right option for you if you are looking to:
✔️ Strenghten operations and improve numbers
✔️ Expand your business with new projects
✔️ Build a motivated & self sustaining team
Marketing
Staying atop your marketing can be difficult. Operation takes priority, you don’t have anyone you trust with your brand or just simply don’t have the time.
I’ve run dozens of escape room campaigns like:
✔️ Launching a new escape room game
✔️ Seasonal campaigns like Christmas
✔️ Giveaways and general promo
What are the results?
This will depend on the project we are working on and the current state of your ER but I’ve collected a few examples from my clients to give you an idea of what we could achieve for your escape room.
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I’ve trained up a marketing intern and we revitalised this escape rooms’ marketing.
We started sending regular promo emails, redid the website and run several promotional campaigns throught the year.
The 15% growth was achieved despite the fact that capacity was down for almost a year by a whole room as that was being replaced with a new one.
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77% growth in vouchers sales compared to the previous year.
We’ve achieved this by utilising the email list to the fullest, running a social media campaign and heavily advertising the vouchers on site.
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We achieved this growth by writing a new pitch for the GMs. We’ve also tweaked the on site experience and implemented a new software for follow up emails.
The business collected more reviews in a year than it did in it’s first 7 years.
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This client had an issue with staff turnover taking up a considerable amount of his time to recruit new GMs.
We’ve introduced new contracts, policies and perks for the staff. This was paired with more training and establishing the company culture.
In a year staff turnover decreased by 50% and key team members were put in place to strenghten the operational strucutre.
How much does this cost?
Every project is custom so the price will be tailored to your needs and resources.
The cost will depend on the level of my involvement, the specific project details and the amount of people I’m working with during the project.
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There are two ends of the scale to my involvement in your project and everything between:
Companion: I essentially advise you on the project and help you create the step by step plan, then you delegate the tasks to your team in place.
Champion: I am very much in the trenches with the team. I take part in creating the actual end product such as company policies or graphic designs for a marketing campaign.
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Some projects are longer than others. A Christmas campaign for example is a fixed 2-3 month project where as building up a self sustaining team can take up even years.
So this depends on the project and the current state of things.
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You might only have time to meet twice every month and have a team in place to execute the things we discuss.
Maybe this is a fast paced project and I’m meeting you and other team members every week and I am also involved in creating the end product such as graphic designs for a marketing campaign.
Packages
Coaching and Consulting
THE PROBLEM
You feel overwhelmed with your projects and running the day to day operations of your escape room and need a Robin to your Batman.
THE SOLUTION
Meet regularly with an escape room veteran who built an international team of 50 and spent 10+ years in the ER industy as an owner:
✔️ If you want step away from day to day ops
✔️ If you want to grow but don’t know how
✔️ If you want to build a long lasting ER.
THIS INCLUDES
✔️Training and coaching your managers
✔️ Using tried and tested methods
✔️ Weekly or biweekly meetings
From $550 / month
Marketing Campaigns
THE PROBLEM
Your escape room’s marketing constantly takes the backseat because you don’t have the time or because it’s simply not your cup of tea.
THE SOLUTION
Outsource your whole campaign to me. I’ve run hundreds of small to large scale marketing campaigns such as:
✔️ Seasonal campaigns like Christmas
✔️ Launching a new escape room
✔️ Promotions like giveaways
THIS INCLUDES
✔️ Email marketing and Social content
✔️ Graphic designs and/or videos
✔️ Website updates and more
From $1,200 / campaign
Tailored Package
THE PROBLEM
You are unsure how exactly you should go about growing your escape room business but you want to take your ER to the next level.
THE SOLUTION
Work with someone who has not only overseen his escape room growth but worked with dozens of ER owners from around the world:
✔️ Built a self sustaining team of 50+
✔️ Revitalised marketing channels
✔️ Improved sales numbers
THIS INCLUDES
✔️ Planning and executing new projects
✔️ End to end marketing campaigns
✔️ Coaching your managers
Tailored price
First Consultation is Free of Charge
What are your references?
⭐⭐⭐⭐⭐
I’ve helped dozens of escape room owners with their marketing and general business development projects since I’ve started Zolitopia in 2021. I’m more than happy to put you in touch with any of them for a reference or read more about me here.
Contact
Get in touch.
It all begins with reaching out. Tell me about your escape room and the project you are working on.
We then set up a free exploration meeting to chat about your project and how I could help you to achieve your goals.
You can also DM me on Messenger if you prefer to chat.
Just a bit more about me
Hi, I’m Zoli an ER owner myself.
I have spent the last 16 years building and running my own businesses and in 2013 I co-founded clueQuest the UK’s longest running escape room.
I have grown clueQuest from a small family business to a globally recognised multinational company:
TERPECA shortlisted escape rooms, outdoor and play at home games.
800 sqm venue with a conference room and meeting spaces
Over 500,000 customers and 6,000+ five star reviews
Self sufficient team of 50 employees.
In 2021 I’ve established Zolitopia a consulting company for escape room owners to pass on my knowledge to other owners. Since then I have:
Helped launching new escape room businesses from scratch
Worked with dozens of owners from the UK and the US
Helped revitalise marketing and improve sales numbers
Trained marketing and operations managers
Escape Room Industry Conference UK - 2019
Check out this talk I did at ERIC in 2019 in which I talk the audience through the steps we took to build up a self sufficient team for clueQuest and got ready for future growth.
Blog
IDEAS WORTH READING
Marketing Guide: Launching a new game
There are plenty of places where you can advertise your new escape room. So much so that it can get quite quickly overwhelming to pick the right ones and to decide how much emphasis to put on each of them. In this blog I’ll help you to…
Generalists VS Specialists
Every escape room has to find a right balance of people who are familiar with several parts of the business and people who are specialising in certain fields. The questions is, how do you balance them?