ROUNDTABLE DISCUSSION
Maxing Out Your Busy Season
2026 Edition
September 29 (Tuesday) at 3:00 PM BST // 10:00 AM EDT
The busiest months of the year can make a huge difference to your annual revenue. In this free 90-minute roundtable, we’ll look at how to make more of Black Friday, seasonal room overlays, Christmas campaigns, and the quieter period that follows.
Not sure if it’s for you? Take a look at the agenda below and key takeaways from our previous roundtables and see what you've been missing.
Sign Up
The roundtable is free to attend but requires you to sign up using the form below.
Format
I’ll introduce each topic with a short discussion starter, essentially a mini presentation with ideas, examples, and a few questions to get us going.
Then I’ll open the floor for everyone to share what they’re doing, what’s worked, what hasn’t, and what they’re planning next.
Agenda - 90 minutes
Introductions & Market Check-In
A quick round of introductions and a snapshot of what everyone is seeing in their local market heading into the busy season.
Black Friday & Cyber Monday: To Discount or Not to Discount?
Should escape rooms participate at all? What should you discount, how heavily, and how do you avoid damaging your margins or training customers to wait for offers?
Seasonal Room Overlays
Christmas and Halloween can give existing rooms a fresh reason to book. We’ll discuss overlays, limited seasonal versions, upsells, and how much effort is actually needed to create a meaningful sales boost.
Christmas Campaigns & Gift Vouchers
Putting vouchers on your website isn’t a Christmas campaign. We’ll talk timing, email, paid ads, social content, urgency, last-minute gifting, and how to organise the whole thing before December arrives.
What Happens in January?
We’ll wrap by sharing ideas for carrying momentum into the new year and softening the post-Christmas dip.
120 attendees
Owners, operators, designers, and suppliers gathered from around the world.
Hundreds of new connections
Because the best ideas often start with a simple conversation with a fellow professional.
Global audience
Bringing together a truly international perspective on the industry.
Talks, workshops & discussions
Focused on practical ideas, honest conversations, and actionable takeaways.
Takeaways from Previous Roundtables
The Future of Escape Rooms 2026
The escape room industry isn’t disappearing, it’s maturing. In this 2026 roundtable recap, we explore consolidation, diversification, corporate growth, seasonal overlays, and why context matters more than ever. The takeaway? Escape rooms aren’t “the pie” anymore, and the operators who adapt strategically will be the ones who thrive.
Pricing Strategies
What’s the “right” price for an escape room? It’s a deceptively simple question with a lot of nuance, and one we tackled in our most recent roundtable discussion. With attendees from across Europe and North America, we dove into real-world pricing strategies, tiered models, special group discounts, corporate tactics, and whether kids’ birthday parties are worth the chaos.
The Future of Escape Rooms 2025
Almost 40 owners from around the world gathered for this roundtable to discuss what the future holds for escape rooms.
We talked about current market trends and strategies to deal with it such as different pricing strategies. The topic of AI also came up which started a lively debate.
Christmas Marketing
Discover top strategies to boost your escape room business during the festive season! From leveraging multiple marketing channels to introducing seasonal game offerings, this roundtable recap highlights the importance of preparation, creative marketing, and smart discounting. Learn how to attract corporate bookings, engage customers, and stand out during Black Friday.
Networking and Parnerships
A dozen owners attended this roundtable from both sides of the pond.
Escape rooms are no longer the new kid on the immersive market which means we have to embed ourselves in our local communities through our network and partnerships.
Additional Revenue Streams
With the economy being slow and the living cost crisis causing people to think twice about spending on entertainment it’s a tough market for escape rooms.
So we gathered to share ideas about bumping the bottom line with additional revnue streams.
The Future of Escape Rooms 2024
People from all parts of the US, Canada, the UK and Europe attended this roundtable.
From the hour and half long discussion it became evident that we all have our own unique perspective of what the future of escape rooms will look like.
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