Escape Room Branding
4 week workshop
Branding is becoming more crucial than ever in the escape room industry. Why? Because both the US and the UK market has reached the saturation point according to industry experts. Additionally, more immersive experiences are competing for the same customers than ever before.
Stand Out From the Crowd!
Escape rooms have been around well over a decade now so we can only rely so much on the power of word of mouth marketing. And with so much competition going on in the immersive landscape an easily recongisable brand is inescapable - pun intended 😁 - for the long term success of your escape room business.
This four week branding workshop will help you understand your own market more, evolve your website and key branding elements so your escape room brand will stand the test of time.
Weekly breakdown
-
On the first week we meet one on one for an hour to talk about your particular market and brand.
This will help me to understand your specific situation. There is no one size fits all when it comes to marketing and branding.
-
During the first week of the workshop we will go through an overview of what makes a brand stand out from the crowd.
Week 1’s Agenda:
🧙♂️ Presentation about Memorable Branding for Escape Rooms
📈 Market analysis of your local market to determine the right branding strategy
-
During the second week we start working on your brand’s personality.
Week 2’s Agenda:
👾 We will build your brand’s personality, look and feel with a Canva exercise.
🎯 We then work through the customer journey step by step to apply your new found brand personality into each step from first website visit to follow up communcations.
-
During the third and final week of the branding workshop we are building a step by step action plan.
⚒️ We allocate the resources and the people who can help you wit( re)building your brand.
📅 We fill up your calendar with a realistic action plan to put theory into practice.
📊 We identify and implement the key metrics so you can keep track of the success of your rebranding.
What will you get out of this?
A refreshed escape room brand that will stay relevant in the long run:
✅ 1x One hour one on one meeting
✅ 3x Two hour workshop sessions
✅ Action plan to refresh your brand
Group Class
$490 or £390 / company
Work with other owners in a group class setting. The advantage of the group class is to see multiple perspectives and learn from each other.
Personal Class
$1,190 or £950 / company
Get 100% of the focus and take a personal class. The workshop is completely tailored around your company’s brand so you can make the most of it.
Frequently Asked Questions
-
I co-founded clueQuest - a globally recognised brand with TERPECA games - in 2013.
In 2021, I created Zolitopia a business and marketing consulting company for escape rooms. Since then I’ve worked with dozens of escape room owners primarily in the UK and the US.
I've presented seminars at multiple escape room conferences, connected with owners worldwide and traveled extensively playing hundreds of escape rooms in dozens of countries.
I’m happy to connect you with past clients for additional references.
-
Personal classes start as soon as you are available to start.
Group classes start when at least three companies signed up.
The workshops will be on set dates that works for all participants.
-
A maximum of 5 companies so we still have time to focus on everone’s brand.
-
Two of you can join the workshop per company. If you need additional seats just sign up and mention this in the message section and I’ll send you a quote for the additional seat.
-
First and foremost an action plan to refresh your brand that stays relevant on the currently saturated escape room market.
-
The workshops will be recorded so you won’t miss a thing. You can still ask your questions in the group chat.
-
Absolutely, just DM me on Facebook or use the contact form below and tell me what you would like to know more about.
Sign Up
Simply fill out this sign up form and I’ll be in touch shortly to register you for the escape room branding workshop.
If you have any questions just DM me on Facebook or send me an email to zoli@zolitopia.com.
Just a bit about me
I’m Zoli co-founder and former CEO of clueQuest, London’s top rated escape room on TripAdvisor. clueQuest is the UK’s longest running Escape Room with an international team of 40+ people and over half a million customers under our belt.
I created Zolitopia because I want to share my knowledge with the escape room community. I helped dozens of owners around the world with relaunching after COVID, running successful marketing campaigns, rebranding their business and more.
Don’t just take my word for it though, drop me a line and I’ll put you in touch with one of my current consulting clients so you can get a reference directly from them.
Blog
WHERE IDEAS TAKE OFF
Best practices to build and retain a motivated team
Possibly the hardest thing in business is to build a motivated team. Retaining their motivation in the long run is a whole different level of difficult. There are however some best practices that will help you to…
Launching a new escape game - A marketing guide - Part 1
Launching a new game at your venue is probably one of the most exciting part of owning an escape room business. The anticipation…