5 Cool Booths at Transworld 2025

I attended Transworld - escape room, haunted house and christmas light convention - for the third time in a row. This year I didn’t have a chance to listen to talks and seminars as I was exhibiting with Questy - more on it down below - but I did have a chance to explore the exhibitor space. And I’ve found some innovative booths, showcasing products and ideas that could impact the escape room industry in different ways.

Here are five booths that stood out to me—and why you might find them interesting.

1. Drawbridge – Business & AI Game Hosting in One

One of booths that stood out straight away for me was Drawbridge, and for good reason. They offer two powerful tools for escape room owners:

• An all-in-one business dashboard that integrates with booking platforms, rota management, maintenance logs, and training tracking—giving owners a high-level view of their business at a glance.

• An AI-assisted game hosting system, which monitors games through cameras and prompts the host when it’s time to give a clue.

At the Future of Escape Rooms roundtable I hosted earlier this year, we discussed AI’s role in game mastering, and opinions were divided. You might not like the idea of AI assisted hosting but the truth of the matter is that maintaining a one host one team ratio is becoming more and more challenging as the industry is entering it’s mature state.

Drawbridge is exhibiting at Game On - the escape room conference I’m organising - so you can check them out in person there.

2. Scream Score – Measuring Fear and Excitement

Although I didn’t get a chance to talk to them but Scream Score caught my attention because while it’s designed for haunted houses, it has intriguing potential for escape rooms. Their system connects to players’ smart devices, tracking heart rate and other biometric data to generate a score based on how intense their experience was.

For escape rooms, this could be a unique tool for horror-themed rooms, but beyond that, it could be a performance tracking system—helping owners see how engaging their games are, how well hosts are delivering clues and interactions with the team, and even testing how thrilling a new game is before launch.

3. Fright Vision – Turning Escape Rooms Into Shareable Experiences

Publishing photos and videos of your escape rooms has been a long debated topic among owners. While I’m all for publishing photos of your rooms, I’ve been hesitant letting people film in our escape rooms. Fright Vision might have the answer, where you control what gets published.

They have been a long-term player in the haunted attraction industry, but this year, they are finally making their product available for escape rooms. Their system captures players’ reactions as they go and at the end, these snapshots are compiled into a custom video, creating a memorable takeaway for guests.

For escape room owners, this could be an opportunity to offer a premium experience add-on, drive more social media exposure, and even enhance branding. After all, a high-quality video of players reacting inside your game is one of the best marketing tools you can get.

4. Spooky Mirror – Magic in Every Reflection

One of the other cool booths - right next to my Questy booth - was Spooky Mirror, a company specializing in interactive mirrors and paintings that look completely ordinary—until players realize they can interact with them using a special wand.

Behind the glass is an actual touchscreen, allowing for hidden puzzles, magical reveals, or even in-game character interactions. Players can even use a wand to trigger hidden messages, unlock secret compartments, or communicate with a character appearing in the mirror.

If you're looking for a way to make clues feel more alive, Spooky Mirror’s enchanted mirrors and frames might be exactly what you need.

5. Questy – Gamification Without Limits (And an Award-Winning Product!)

I know what you’re thinking—yes, this was my booth. But that’s not why I’m including it here. I truly believe Questy is an amazing tool for escape rooms, and seeing it win the Best New Product award from the conference organizers only reinforced that.

Questy is a no-code game-building platform that allows escape room owners to create outdoor games, gamify museums and zoos, and expand beyond traditional physical spaces. The ability to develop self-running, revenue-generating experiences without technical expertise, rental fees or the headache that comes with staffing makes it an interesting tool for those looking to diversify their business.

Seeing Questy get industry recognition was a huge moment, and I’m looking forward to seeing how escape room owners will use it in creative ways.

+1 The Haunt Industry – A Masterclass in Set Design

This one isn’t about a specific booth, but rather a shoutout to the haunt industry as a whole.

If you’ve ever been to a haunted house trade show section, you know they push set design to the next level—from hyper-realistic props to next-level scenic elements that look straight out of a movie set.

While escape rooms have made massive strides in production value, there’s always more to learn. If you’re an escape room owner looking to enhance immersion, I fully recommend attending a haunt industry convention.

Game On 2025 - Escape Room Conference

And if you are looking to improve you business operations then I recommend checking out Game On 2025, the conference I’m organising for escape room professionals at the end of April.

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