Aim for perfection, settle for greatness

Perfection only exists in our minds, there is no such a thing as a perfect product or service. Not to mention that perfection means a wide range of things for different people. So one customer might think that something is perfect while another one would think that it’s the worst thing that ever happened to the planet.

Why we care about perfection

Being an entrepreneur who creates value out of nothing puts you in an emotionally vulnerable position. You put in your hard work, time and effort to create something and you want it to be perfect, it’s only natural. 

The reality is though that only you see most of those flaws, that pixel misalignment in your design or that 2 frame delay in your video cut. Your audience usually doesn’t pick up on these things, and you have to actively remind yourself of this.

“Only you see these flaws, most of your audience won’t.”

Because you are so emotionally invested in your project and live and breathe all its details it is much more difficult for you to distance yourself and see it as your audience will see it. So actively seek feedback and focus on the imperfections that regularly come up in the feedback.

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The 70/100 rule to the rescue

 I have picked up on this rule during my video editing years. The rule is very simple, would you rather have a movie that you are a 100% happy with but only has the 70% of the whole runtime. Or would you rather have a movie that you are a 70% happy with but it has its entire runtime. This is a pretty simple equation as the first option lacks the most important part of any movie, the climax.

“Focus on the big picture rather than fixating on the details.”

Aiming for that 100% is commendable and you should keep doing that. That’s what pushes you to innovate, push boundaries and come up ways to do things quicker but if it is becoming the barrier to finish your product it’s time to re-assess. A great but finished product, is much better than a perfect but never market ready one.

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